Welcome to Igoko, we uncover insights to spark interest, make informed decisions and build businesses for the better.
Love difficult problems to solve and provide your business the answers in a format that succinctly communicates finding.
Work with you to understand problems, make better decisions, with the data you have, whilst enabling you to get the data and answers you need.
Delivered projects across the globe in many flavours, applying an agile and pragmatic approach, in a partnership to meet your goals.
By applying analysis on your data, decision making principles and past experience we can create a tailored testing program.
Big data, multi-platform integration with data visualisation & in-house bespoke systems, we're platform agnostic to ensure projects are insightful & successfully delivered.
Why do customers drop out at payment stage? Is your marketing budget effective? Should you invest in paid search? (rational, logical reasoning and analysis to provide ROI).
Clients
Expedia
HSBC
Trainline
Experian
Atlantis The Palm Dubai
Dixons Carphone
Currys
Pc World
Macmillan Publishing
Inventiv Health
Abbvie
PGI
Tesco Telecoms
Tesco Retail
Ladbrokes
Nandos
Toyota Alj Saudi
BBC Holby City
Atom Bank
Partners
Cardinal Path
Numeric Analytics
Tableau
Decision Context
Uni' Intern Partners
University College London
University of Michigan
University of USA
Testimonials
I had the great pleasure working with and getting to know Martin during his time at Expedia Affiliate Network. Martin is an extremely thoughtful and analytical person. But what I came to admire about him the most and what I believe makes Martin stand out of the crowd is that in addition to his analytical skills he also throws an incredible amount of creativity and curiosity into the mix. That combined with a great sense of business acumen provides you with a winning formula. He is definitely an outstanding person to work with.
- Dirk Gollnow, Sr. Director Website & Product Strategy at HotelClub.com
Martin is a highly intelligent and motivated consultant. I've had the pleasure of working with Martin in my last 3 companies over 6 years and in that time he's never once delivered late or provided anything less than excellent work. When putting Martin in front of a customer, you always know you'll end up with a happier, more insightful client. I always learn something when I talk to Martin.
- Clare Midgley Jewitt, People Person at Fluxx
I've had the pleasure of both managing Martin and working alongside him in projects, and as a result he's very much set the standard for what I look for in a consultant. Incredibly motivated, Martin has strong intellectual skills coupled with hands-on technical expertise and he's a invaluable asset to any team.
- Duncan Arbour, Digital Strategy for Healthcare
Martin's a very smart, very hard working guy, brilliant at his job and great company too. My clients loved him and he was always my first choice when putting project teams together. Martin's the real deal - if you get the opportunity to work with him then take it.
Dominic Collier, Senior Creative Director
Martin is a bright, enthusiastic and professional colleague, he's also fun to be around! His ability to communicate the intricacies of web analytics to a non technical audience is a real asset. Furthermore, Martin's in depth working knowledge of the subject combined with a warm and personal approach make him a pleasure to work with.
Eleanor Barlow, Strategic Advisor at EKB Consulting Ltd
I had the pleasure of working with Martin for just over a year at Online Travel Group, when Martin was just starting his career in the world of online marketing. In this time I found Martin to be an extremely professional, energetic and enthusiastic individual. As a team member he was always more than happy to take on new challenges and thrive to develop and grow his knowledge of the online marketing environment. Over the past 6 years Martin’s knowledge in the field of analytics and online measurement is now second to none and I have relied on his expertise and advise on numerous occasions.
Neisha Ishver, Senior Search Analyst at VCCP Search
